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In this Project:- Stakeholder Workshops- User Personas & Scenarios - Information Architecture - Usability Testing |
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| Existing Homepage | Process | Proposed Homepage | ||
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The scope is to reengineer a Middle East Country’s public facing Ministry website and Intranet providing information with social media collaboration and E-Services to the country’s Citizens, Residents, Visitors and Journalists. |
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Ideas are like Dews...
Make note of it!
Welcome to idews.com, my online creative portfolio. I am a Human Factors International Certified Usability Analyst (CUA). I am currently working as Sr. User Experience Architect with Tech Mahindra, Chennai.
I am very passionate to design for Users and propose usable solutions that delight Cusotmer as well! Eventually feel myself happy!!
Happy browsing through some of my selected work, interests and about me!
Portfolio
Great work experience with major clients like Chevron, FIFA, Bombardier & Caterpillar
Ministry of Interior, Middle East Country
Business Transaction Monitoring Tool
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In this Project:- Information Architecture- User & Task Analysis - Task Flow - Wireframes |
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| Existing Application | Process | Proposed Wireframe | ||
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An application focuses on monitoring business transactions that flow through diverse systems in a distributed environment. Identified 3 user groups involved and the proposed wireframe is intended for “Help Desk” group and for 4 main tasks such as Dashboard, Search, Transactions, Track & Trace and Event Details. |
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Online Bidding Application
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In this Project:- Information Architecture- User & Task Analysis - Task Flow - Wireframes |
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| Current Excel Bid Tool | Process | Proposed Wireframe | ||
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A POC for developing a Bid Management application, which will provide a web-based SharePoint portal to all identified users and help automate the bidding process by imitating the current offline process functionalities, available as a Excel Bid template. |
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Regional Intranets for a leading O&G Energy Organisation
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In this Project:- Usability Review- Information Architecture - Usability Project Plan |
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| Usability Review screenshot | Usability Project Plan | Process | ||
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I belong to the internal group called IDC(Information Design & Communications) as a contractor; I work with Manila PAD-BAS regional Intranets(Asia Pacific, Africa Pakistan), Caltex Brand & Upstream Static Intranets, to ensure that content is intuitive and easily accessible to a target audience. |
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In-House Intranet Redesign
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In this Project:- Identify User Group- UT (Existing App) - Develop Prototype - UT (New prototype) - Share Results (ROI) |
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| Exisitng homepage after login | Process | Proposed hompage after login | ||
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The intranet aids the associates to log the issues/queries or service request.The project was to implement a re-designed Usability Tested interface, which reduces the time taken for raising a ticket & to show the implicit cost incurred by the Organization per associate. |
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Extranets / Intranets for Renowned Sports Organisation
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In this Project:- JAD Discussion- User Profiles - Paper Prototypes - Wireframes - Develop UI Screens |
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| Paper Sketch | Process | Intuitive UI | ||
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It is a Content Management System hosting contents for Intranet and Extranet Users. The end users will be a very diverse group that includes internal Org staff, service providers, member associations, referees, medical professionals, broadcasters & media. |
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Focus Group Discussion for a Banking Portal
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| Findings summary (scope for new features) | Rating Scale Graph | New Portal Discussion Points | ||
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Involved in a focus group discussion as an Observer with the actual end-users as different groups. Submitted a report consists of Users’ pain areas, success paths and enhancement points, which gave scope for adding new features and alternate task flows for few interactions. |
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Concepts
Identities
My Dews
Insights, Thoughts, Enhancements
Cup & Saucer
A very old, simple & common day to day usable object

UX News
Articles, Stories, Opinions , Blogs
Why WSJ Mobile App Gets ** Customer Reviews
http://www.useit.com/alertbox/mobile-startup-screen.html
Summary: A confusing startup screen that offends existing subscribers dooms The Wall Street Journal's iPhone app to low ratings.
Other News
- www.developer.nokia.com/Design/User_experience/
Bookmarks
User Experience, Accessibility, CSS, W3C & more
Below is abridged list of favourite sites, I refer to:
User Experience:
- www.useit.com
- ui-patterns.com
- www.boxesandarrows.com
- www.measuringusability.com
- www.smashingmagazine.com
- www.netmagazine.com
CSS
Accessibility:
W3C Markup Validation Service:
Profile
Usability Analyst, Information Architect, IxD Specialist, Visual Design
Summary
A formally trained UX Design professional with more than 13 years of experience in Human-Computer Interface Design and Communication Design.
A Certified Usability Analyst TM from Human Factors International (HFI).
An external examiner of the project viva conducted in the Department of Visual Communication, Loyola College.
Capabilities and Work experience includes:
- Human-Computer Interface Design, Creative direction
- Gathering detailed end-user requirements with primary focus on user task flows
- Usability Testing/ Heuristics Evaluation
- ...























